3 Minutes Of X-Men Origins: Wolverine To Air On Fox
By Peter Sciretta/Feb. 13, 2009 1:22 am EST
Sounds like a smart way to promote the film, while getting fans to watch some shows on their television network. Don’t want to sit through Fox’s crappy shows? And by crappy I mean American Idol. I’m sure the 1-minute spots will show up online shortly after the air on tv, so keep tuned to /Film because we’ve got your back. You can read the full press release after the jump.
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WITNESS THE ORIGINS…OF AN UNPRECEDENTED PROMOTIONAL EVENT…WITH A 3-PART EXCLUSIVE REVEAL OF X-MEN ORIGINS: WOLVERINE, ON FOX3 Sixty-Second Spots – Together Forming a Narrative – to Air over 3 Days
For this unprecedented promotional event – which is too big for one night – the studio has created three special sixty-second spots, one leading into the next, and which together form a narrative. The first spot airs this Sunday (February 15) on “Family Guy,” the second on Monday (Feb. 16) on “House,” and the third on Tuesday (Feb. 17) on “American Idol.”
X-MEN ORIGINS: WOLVERINE, the first chapter in the X-Men saga, unites Wolverine with several other legends of the X-Men universe, in an epic revolution that pits the mutants against powerful forces determined to eliminate them.
Hugh Jackman, who reprises the role that made him a superstar, is joined by Liev Schreiber, Danny Huston, Dominic Monaghan, and Ryan Reynolds, as well as Taylor Kitsch, will.i.am, and Lynn Collins. Gavin Hood directs from a screenplay by David Benioff and Skip Woods (writing credit not yet final). The producers are Lauren Shuler Donner, Ralph Winter, Hugh Jackman, and John Palermo.
X-MEN ORIGINS: WOLVERINE opens in theaters May 1, 2009.
