Avatar Sets New Apple Trailer Record, Toys And Video Game Trailer Revealed
By Peter Sciretta/Aug. 24, 2009 2:00 am EST
But is it enough? How many people attended the Avatar Day screenings? 100,000? 200,000? And it seems logical to me that anyone who would make the trip to their nearest IMAX theatre to see 15 minutes of footage, were already going to buy tickets already. Will the positive word of mouth pay off?
I have combined some of the things we missed during all the Avatar Day excitement after the jump, including photos of the ugly Avatar action figure toy line and the trailer for the video game. Enjoy.
The Toys (click to enlarge):Video Game Trailer:The Trailer Press Release:
AVATAR TEASER TRAILER MAKES HISTORY, BECOMING THE MOST-VIEWED TRAILER EVER ON APPLE.COM
MUCH-ANTICIPATED FIRST-LOOK AT THE EPIC ADVENTURE FROM
“TITANIC” DIRECTOR JAMES CAMERON NETS OVER 4 MILLION STREAMS, SHATTERING PREVIOUS RECORD OF 1.7 MILLION
On Friday, the trailer arrived in theaters around the world, presented in all formats, including IMAX® 3-D, IMAX® 2-D, digital 3-D, digital 2-D, and 35mm 2-D.
The record–shattering online trailer debut marked the launch of AVATAR DAY, an unprecedented experience that also saw the unveiling of special scenes – in 3-D – prepared especially by Cameron for this event. The extended look at AVATAR unspooled for two showings only Friday evening. The U.S. showings were held in select IMAX® 3-D theaters, and international unveilings were in select digital 3-D and IMAX® 3-D theaters. Reservations for all showings were completely booked.
AVATAR takes us to a spectacular new world beyond our imagination, where a reluctant hero embarks on a journey of redemption and discovery, as he leads a heroic battle to save a civilization. The film was first conceived by Cameron 14 years ago, when the means to realize his vision did not yet exist. Now, after four years of actual production work, AVATAR delivers a fully immersive cinematic experience of a new kind, where the revolutionary technology invented to make the film, disappears into the emotion of the characters and the sweep of the story.
AVATAR opens in theaters everywhere December 18, 2009.
