December’s Box Office Battle: Avatar Versus Sherlock Holmes
By Russ Fischer/Dec. 9, 2009 4:30 pm EST
Jeff Wells is printing some tracking data that puts awareness of Sherlock Holmes above 75% in all categories, and has ‘definite interest’ in the film ranked above 40% for men and women both over and under 25. This comes just as critics in LA are starting to see the film. Some are reversing previously skeptical positions — Devin at CHUD noted over Twitter that, while he “didn’t love it like others did” he was “amazed at how true to the source material” this filmed Sherlock Holmes is.
But Avatar may have a gambit left. Over at HitFix, Greg Ellwood is relating some completely anecdotal stories about the Hollywood Foreign Press Association’s reaction to Avatar. According to his sources the HFPA loved it to death — loved it enough that when the group releases its Golden Globes nominations next week Cameron’s movie could show up in the Best Picture (Drama) and Best Director categories.
Between the two, I’m leaning towards Holmes, if only because when it comes to escapism, Holmes looks like a lot more fun. T-minus 15 hours to the Avatar screening, so will know half the equation soon.
