By Peter Sciretta/July 23, 2007 2:14 pm EST

plans for the upcoming Comic-Con International Convention in San Diego, CA

on July 26-29. The initiatives planned will include signings and giveaways

9/07), 28 Days Later: The Aftermath, and The Hills Have Eyes: The

Beginning; an online sweepstakes to win the 1969 Ford Mustang from the film

Death Sentence (8/31), starring Kevin Bacon, John Goodman, and Kelly

booth where fans enter to win a Fender Stratocaster guitar signed by the

cast of The Rocker, which stars Rainn Wilson and Christina Applegate.

Factory, a compilation of short stories based on the work of horror writer

Thomas Ligotti. The Nightmare Factory is the third graphic novel to be

studio that enjoyed glowing reviews and exceptional sales for its debut

book 28 Days Later: The Aftermath, written by horror master Steve Niles (30

Days of Night), as well as for their second novel The Hills Have Eyes: The

Beginning, written by comics veterans Jimmy Palmiotti and Justin Gray. On

hand at the booth throughout the day to discuss these novels will be

artists Ben Templesmith, Ted McKeever, and Michael Gaydos, and writers Joe

Harris and Stuart Moore (The Nightmare Factory); writer Steve Niles and

cover artist Tim Bradstreet (28 Days Later: The Aftermath); and writers

Jimmy Palmiotti and Justin Gray (The Hills Have Eyes: The Beginning).

Bacon, Garrett Hedlund, and director James Wan (Saw) will be participating

an online sweepstakes to win the 1969 Ford Mustang from the film. The

contest officially begins when the doors to Comic-Con open on Wednesday,

7/25. Fans can enter to win at the computer kiosks set up at the booth or

at the official movie website, http://www.deathsentencemovie.com, until

poster of the film that will be exclusive to Comic-Con.

In anticipation of the forthcoming film The Rocker, starring Rainn

Wilson, Christina Applegate, Josh Gad, Emma Stone, and Jeff Garlin, Fox

Atomic will launch a contest at the booth where fans enter to win a Fender

Stratocaster guitar signed by the cast. The contest commences when the

doors to Comic-Con open on Wednesday, 7/25 and closes when the Convention

ends on Sunday, 7/29.

theatrical movies and digital content targeting the 17-24 year old

demographic. Their next release will be the sports comedy The Comebacks

(October 26th). Atomic also houses a graphic novel division, with

distribution through sister company HarperCollins. Their next graphic

novel, “The Nightmare Factory,” will be released on September 4th. “28 Days

Later: The Aftermath,” Atomic’s first graphic novel, hit shelves on April

3rd. Shortly following was “The Hills Have Eyes: The Beginning” (July ‘07).

acquires product spanning all media platforms, and various genres.