Fox Refuses To Pay Theater Exhibitors Cost Of 3 D Glasses Regal Threatens To Show Ice Age 3 In 2 D Only

By David Chen/April 3, 2009 12:42 pm EST

I’m already paying fees to RealD for the systems. I’m paying to put in the silver screens and I’m paying to train employees to run the product. To come in at this point and say they aren’t going to pay for the glasses, yet they want all the upside of the revenue, is ridiculous.

I’ve never much liked the Ice Age films, but there’s no question that they’re a major cash cow for FOX, with the first two films raking in over $1 billion worldwide for the studio. With 3-D revenues making up over 40% of Dreamworks recent monster hit, is this one expense cut that FOX can afford to make?

via Businessinsider