The Wackness In July 2008

The Wackness In July 2008?!

By Peter Sciretta/Feb. 28, 2008 12:39 pm EST

In response to our criticism, Co-President of Sony Pictures Classics Tom Bernard told indieWire, “We’re Not Looking For Home Runs”. Which is stupid, because they have a potential indie grand slam on their hands. The Wackness has huge generational cult classic potential on the level of Zack Braff’s Garden State, which took in $26.8 million in the U.S. The Wackness is not the type of film that Sony Pictures Classics is use to releasing.

So what date did Sony Pictures Classics choose for The Wackness? According to Olivia Thirlby, who talked to our friends at Collider, the film will be released in the middle of the summer movie season on July 3rd 2008. Note: we believe that Olivia probably meant to say July 2nd 2008, as the 3rd is a Thursday, and all the other films either hit theaters on Wednesday the 2nd or Friday the 4th. Either way, the point is – it’s not a good date to release an indie film.