The Wackness Movie Poster
By Hunter Stephenson/May 2, 2008 10:48 am EST
Previously, Slashfilm lashed into Sony Pictures Classics for releasing a full-length trailer for The Wackness, a fave upcoming flick of the site, that shamefully sold the film as just another navel-ring piece of garbage starring an Olsen twin. Knowing full well who was in the movie, I still anticipated a cornrowed Bijou Phillips popping up and shaking her ass in the trailer at any second. Today, Cinematical received the new one-sheet for the little indie that should send director Jonathan Levine (All the Boys Love Mandy Lane) trail blazing a la Jason Reitman, and thankfully it’s not a complete disaster.
One of the marketing aspects that SPC needs to stress and failed to with the trailer is the film’s 1994 time period. The poster clearly does a better job of this with the taglines, the retro color scheme and the appropriately corny off-kilter cityscape. I’m not sure the cassette title design could be worked in here, but I hope it’s played up more in the weeks up to come. While this one-sheet could always benefit from a “Don’t believe the trailer, this movie’s really great!” Slashfilm pull quote, at least Mary-Kate isn’t hovering over skyscrapers frozen in a dance routine like a malnourished Mick Jagger. The Wackness opens July 3rd. Click the poster above to enlarge.
The Wackness Movie Poster
By Hunter Stephenson/May 2, 2008 10:48 am EST
Previously, Slashfilm lashed into Sony Pictures Classics for releasing a full-length trailer for The Wackness, a fave upcoming flick of the site, that shamefully sold the film as just another navel-ring piece of garbage starring an Olsen twin. Knowing full well who was in the movie, I still anticipated a cornrowed Bijou Phillips popping up and shaking her ass in the trailer at any second. Today, Cinematical received the new one-sheet for the little indie that should send director Jonathan Levine (All the Boys Love Mandy Lane) trail blazing a la Jason Reitman, and thankfully it’s not a complete disaster.
One of the marketing aspects that SPC needs to stress and failed to with the trailer is the film’s 1994 time period. The poster clearly does a better job of this with the taglines, the retro color scheme and the appropriately corny off-kilter cityscape. I’m not sure the cassette title design could be worked in here, but I hope it’s played up more in the weeks up to come. While this one-sheet could always benefit from a “Don’t believe the trailer, this movie’s really great!” Slashfilm pull quote, at least Mary-Kate isn’t hovering over skyscrapers frozen in a dance routine like a malnourished Mick Jagger. The Wackness opens July 3rd. Click the poster above to enlarge.
One of the marketing aspects that SPC needs to stress and failed to with the trailer is the film’s 1994 time period. The poster clearly does a better job of this with the taglines, the retro color scheme and the appropriately corny off-kilter cityscape. I’m not sure the cassette title design could be worked in here, but I hope it’s played up more in the weeks up to come. While this one-sheet could always benefit from a “Don’t believe the trailer, this movie’s really great!” Slashfilm pull quote, at least Mary-Kate isn’t hovering over skyscrapers frozen in a dance routine like a malnourished Mick Jagger. The Wackness opens July 3rd. Click the poster above to enlarge.
