Tron Legacy Viral: Flynn Lives Zero Hour Countdown Launched… Will A New Trailer Be Revealed On February 24th?

By Peter Sciretta/Feb. 15, 2010 1:29 pm EST

Walt Disney Pictures’ viral marketing campaign for Tron: Legacy is gearing up once again, with a new website and countdown clock unlocked. Will a new trailer be revealed on February 24th? Details after the jump.

For those of you who don’t remember, in July I received a package which included two arcade coinds that read “FLYNN’s ARCADE.” For those who don’t remember, the character Kevin Flynn in the 1982 sci-fi film Tron, had been working in a arcade with the games he had created. Also included in the package was a memory stick containing an animated gif with a code. Other websites were also sent the same thing, but with different codes. /Film reader Benjamin O was able to decipher the code and unlock the next stage of the viral, which leads us to a couple new websites with a countdown to 9:30pm Thursday night at Comic-Con. What resulted was a fairly large scavenger hunt which ended at a recreation of Flynn’s Arcade, complete with a hidden door leading to a life-size Lightcycle from the new film.

This morning a few people have begun to receive packages from the Flynn Lives campaign. Inside is a weird looking red star and a handwritten note which reads “/ZeroHour”. People quickly discovered a new website, located at FlynnLives.com/ZeroHour. The site appears to be counting down using a phychedelic binary clock. The date and time when the countdown is scheduled to end?Alex at FirstShowing calculated an end date of: February 24th at 8:00am Pacific Time. What will happen when the countdown clock expires? My guess is that it will unlock, or lead to another game which will unlock, a new movie trailer for Tron Legacy. We already know that a two and a half minute trailer for the film is supossed to be attached, in 3D, to Tim Burton’s Alice in Wonderland on March 5th.

Tron Legacy Viral: Flynn Lives Zero Hour Countdown Launched… Will A New Trailer Be Revealed On February 24th?

By Peter Sciretta/Feb. 15, 2010 1:29 pm EST

Walt Disney Pictures’ viral marketing campaign for Tron: Legacy is gearing up once again, with a new website and countdown clock unlocked. Will a new trailer be revealed on February 24th? Details after the jump.

For those of you who don’t remember, in July I received a package which included two arcade coinds that read “FLYNN’s ARCADE.” For those who don’t remember, the character Kevin Flynn in the 1982 sci-fi film Tron, had been working in a arcade with the games he had created. Also included in the package was a memory stick containing an animated gif with a code. Other websites were also sent the same thing, but with different codes. /Film reader Benjamin O was able to decipher the code and unlock the next stage of the viral, which leads us to a couple new websites with a countdown to 9:30pm Thursday night at Comic-Con. What resulted was a fairly large scavenger hunt which ended at a recreation of Flynn’s Arcade, complete with a hidden door leading to a life-size Lightcycle from the new film.

This morning a few people have begun to receive packages from the Flynn Lives campaign. Inside is a weird looking red star and a handwritten note which reads “/ZeroHour”. People quickly discovered a new website, located at FlynnLives.com/ZeroHour. The site appears to be counting down using a phychedelic binary clock. The date and time when the countdown is scheduled to end?Alex at FirstShowing calculated an end date of: February 24th at 8:00am Pacific Time. What will happen when the countdown clock expires? My guess is that it will unlock, or lead to another game which will unlock, a new movie trailer for Tron Legacy. We already know that a two and a half minute trailer for the film is supossed to be attached, in 3D, to Tim Burton’s Alice in Wonderland on March 5th.

For those of you who don’t remember, in July I received a package which included two arcade coinds that read “FLYNN’s ARCADE.” For those who don’t remember, the character Kevin Flynn in the 1982 sci-fi film Tron, had been working in a arcade with the games he had created. Also included in the package was a memory stick containing an animated gif with a code. Other websites were also sent the same thing, but with different codes. /Film reader Benjamin O was able to decipher the code and unlock the next stage of the viral, which leads us to a couple new websites with a countdown to 9:30pm Thursday night at Comic-Con. What resulted was a fairly large scavenger hunt which ended at a recreation of Flynn’s Arcade, complete with a hidden door leading to a life-size Lightcycle from the new film.

This morning a few people have begun to receive packages from the Flynn Lives campaign. Inside is a weird looking red star and a handwritten note which reads “/ZeroHour”. People quickly discovered a new website, located at FlynnLives.com/ZeroHour. The site appears to be counting down using a phychedelic binary clock. The date and time when the countdown is scheduled to end?Alex at FirstShowing calculated an end date of:

February 24th at 8:00am Pacific Time.

What will happen when the countdown clock expires? My guess is that it will unlock, or lead to another game which will unlock, a new movie trailer for Tron Legacy. We already know that a two and a half minute trailer for the film is supossed to be attached, in 3D, to Tim Burton’s Alice in Wonderland on March 5th.